Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "SAVE20" 💛”
Running 793 daysFacebook and InstagramWinner
- How it opens
“Hey! We saw that you took a look at our Hard Hat Watches 💛”
Angle: Urgency
- Why it works
It reads like a friendly reminder to someone who already showed interest, which lowers resistance, and the code plus a same-day deadline gives a clear reason to act now. The headline repeats the offer and code so it is clear even before reading the post text. The data shows it has run 793 days, is still active, and sits on 9 active ads out of 10, which suggests this retargeting offer keeps paying off, though the data does not show the results behind that.
Who it speaks to: People who have already visited the Hard Hat Watches site, and more broadly Australian tradies and blue-collar workers such as plumbers, chippies and construction workers who want a tough smartwatch.
- How it’s built
- Hook: Greets the viewer and says the brand noticed they looked at the watches.
- Urgency: Says the sale ends today.
- Offer: Gives an additional 20% off all watches with the code SAVE20 at checkout.
- CTA: Points down to the link, backed by a Shop now button.
- Product fit: The description names the audience (tradies) and the benefits (rugged, waterproof, built to last).
- What to borrow
- Open a retargeting ad by acknowledging the visit, which makes it feel personal and relevant.
- Put the offer and the code in the headline so the value lands even if the post text is skipped.
- Pair a clear deadline with a simple code to give people a reason to buy today.
- Name your exact audience and the product traits they care about in the description so the right buyers see themselves in it.
- Its words
💛 Additional 20% OFF "SAVE20" 💛
Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our Sale Ends Today 😊 You can use the code "SAVE20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/
Built for tradies, this watch is rugged, waterproof, and built to last. Perfect for plumbers, chippies, construction workers and blue-collar professionals, or anyone looking for a tough smartwatch.
Button: Shop now · Offer: 20% off all our Watches
- Where and how long
- First ran 8 Aug 2024; still running.
- Run as 10 ads, 9 of them running now.
- Links to hardhatwatches.com.au.
- Style: Product shot, Offer, Carousel.
More from Hard Hat Watches
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