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Ultrahuman’s carousel ad: “Your REM, Improved Nightly”

Ran 158 daysFacebook and InstagramWinner

How it opens

“REM is where the story unfolds.”

Angle: Story

Why it works

It has run for 158 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: REM is where the story unfolds.
  2. Benefit: Ultrahuman Ring AIR breaks down your sleep stages - REM, deep, light, and awake, so you can understand your nights with precision.
  3. Offer (on the landing page): Free trial
  4. CTA: Shop now
What to borrow
  • Tell a short, true story with a turning point.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Your REM, Improved Nightly

REM is where the story unfolds. Ultrahuman Ring AIR breaks down your sleep stages - REM, deep, light, and awake, so you can understand your nights with precision.

Worldwide shipping. Hassle-free returns.

Button: Shop now · Offer: Free trial

Where and how long
  • First ran 13 Mar 2026; last seen 18 Aug 2026.
  • Run as 10 ads.
  • Links to ultrahuman.com.
  • Style: Product shot, Carousel.

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