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Comfrt’s video ad: “Upgrade Your Sweatshirt”

Ran 115 daysFacebook and InstagramWinner

How it opens

“Spring Sale! Up to 60% OFF. 🧸”

Angle: Offer

Why it works

It has run for 115 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built
  1. Hook: Spring Sale! Up to 60% OFF. 🧸
  2. Benefit: Here is your sign to upgrade your sweatshirt.
  3. Offer: Up to 60% OFF
  4. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Say the offer plainly in the first line.
  • Back the hook with proof people can check: ratings, reviews, numbers.
  • Test a review ad for your own product.
Its words

Upgrade Your Sweatshirt

Spring Sale! Up to 60% OFF. 🧸 Here is your sign to upgrade your sweatshirt.

★★★★★ (1,377+)

Button: Shop now · Offer: Up to 60% OFF

What’s said
The transcript

I'm so shocked I got my hands on this before it sold out. This is from the viral brand, Comfort. I'm sure you've heard of them. They're so popular because they value mental health. All of their sweatsets are slightly weighted with this oversized, super cozy material. Sets are known to make you feel like you're getting a giant hug. Sets are pretty much the only thing I spend my money on because they're just that worth it. I just came out with these new sweatshorts and I'm so obsessed. I have a feeling these sweatshorts are gonna be their most popular item, so I would run and get them before they sell out. I wear a size small in the hoodie and shorts and sweats for reference.

Where and how long
  • First ran 12 Jan 2026; last seen 8 May 2026.
  • Run as 13 ads.
  • Links to comfrt.com.
  • Style: Review, Offer.

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