Hard Hat Watches

Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "EOFY20" 💛”

Running 854 days·Facebook and Instagram·Winner

How it opens

“Hey! We saw that you took a look at our Hard Hat Watches 💛”

Angle: Offer

Why it works

It targets warm people who already showed interest, so a simple reminder plus a discount and a deadline is often enough to tip them into buying. The tone is casual and friendly, with emojis, so it feels like a message rather than a hard sell. The description adds reassurance with the guarantee and the rugged, local-made positioning right where hesitation tends to happen. The data shows it has run 854 days and is still active across 5 ads, which suggests the retargeting format and seasonal offer framing keep paying off, though the code and date likely get refreshed over time.

Who it speaks to: People who have already visited the Hard Hat Watches site, most likely tradespeople and outdoor workers in Australia who want a rugged smart watch.

How it’s built

1. Hook: Headline puts the extra 20% off and the code EOFY20 up front.
2. Recognition: 'We saw that you took a look at our Hard Hat Watches' speaks to a past visitor.
3. Urgency: The EOFY Sale ends June 30, which sets a clear deadline.
4. Offer: Use the code EOFY20 at checkout for an additional 20% off all watches.
5. Product proof: The description names rugged, Australian-made, GPS, health tracking and a 90 day money back guarantee.
6. CTA: A link to the site and a 'Shop now' button.

What to borrow

• Open retargeting ads by acknowledging the visit, so the message feels relevant instead of generic.
• Put the offer and the code in the headline so the value lands before anyone reads the body.
• Pair a discount with a real deadline to give the viewer a reason to act now.
• Keep risk reversal, like a money back guarantee, close to the offer to calm last-minute doubts.

Its words

💛 Additional 20% OFF "EOFY20" 💛

Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our EOFY Sale ends June 30 😊 You can use the code "EOFY20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/

Built for tough jobs & extreme adventures, the Hard Hat Tough Smart Watch is rugged and Australian-made with GPS, health tracking & 90 Day Money Back Guarantee Customer Satisfaction is what's most important to us here at Hard Hat!

Button: Shop now · Offer: 20% off all our Watches

Where and how long

• First ran 8 Jun 2024; still running.
• Run as 6 ads, 5 of them running now.
• Links to hardhatwatches.com.au.
• Style: Product shot, Offer, Carousel.