Huel

Huel’s carousel ad: “Gratis Geschenk sichern”

Running 358 days·Facebook and Instagram·Winner

How it opens

“Du willst ein gesundes Mittagessen für nur 2,20 € pro Mahlzeit UND ein kostenloses Starter-Kit?”

Angle: Offer

Why it works

It leads with a concrete price per meal and a free gift, which lowers the barrier to a first purchase. Authority cues, a nutrient claim and a review rating add trust right after the offer, and the emoji bullets make the copy easy to scan. The data shows it has run 358 days, is still active and sits on 5 active ads, which suggests the offer and structure keep paying off for the advertiser.

Who it speaks to: German-speaking adults who want a healthy, convenient and affordable meal, including fitness-minded people drawn to a high-protein option.

How it’s built

1. Hook: A question pairing a low price per meal (2,20 €) with a free starter kit.
2. Motivation: A short line about small steps and giving your body what it needs to win.
3. Product: Introduces the Huel Black Edition as the brand's most protein-rich meal.
4. Offer: Free Huel goodies with the first order.
5. Credibility: Developed by dietitians, recommended by nutritionists, and 26 essential vitamins and minerals.
6. Proof: Top rating on Trustpilot.
7. CTA: 'Hol's dir jetzt' with a 'Shop now' button and the headline 'Gratis Geschenk sichern'.

What to borrow

• Open with a specific per-unit price next to a free bonus so the value is clear before anyone reads further.
• Use short emoji-led bullets to give offer, expertise, nutrition and proof in a scannable block.
• Put authority and review cues straight after the offer to reassure people at the moment they weigh the deal.
• Repeat the free gift in the headline and CTA so the incentive is the last thing people see.

Its words

Gratis Geschenk sichern

Du willst ein gesundes Mittagessen für nur 2,20 € pro Mahlzeit UND ein kostenloses Starter-Kit? Alle großen Veränderungen beginnen mit einem kleinen Schritt. Gib deinem Körper, was er braucht, um zu gewinnen. Entdecke jetzt unsere bisher proteinreichste Mahlzeit, die Huel Black Edition. 🎁 GRATIS Huel-Goodies mit deiner ersten Bestellung 🧑‍⚕️ Von Diätassistenten entwickelt, von Ernährungsberatern empfohlen 💊 26 essenzielle Vitamine & Mineralstoffe 🌟 Top Bewertung auf Trustpilot 👉 Hol’s dir jetzt & erreiche dein nächstes Level! 🔥

Probier's jetzt aus! 🔥

Button: Shop now

Where and how long

• First ran 17 Oct 2025; still running.
• Run as 5 ads, 5 of them running now.
• Links to de.huel.com.
• Style: Product shot, Offer, Carousel.