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ATP Science’s video ad: “Meet GOODGUT™”

Running 51 daysFacebook and Instagram

How it opens

“Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.”

Angle: Feature

Why it works

It has run for 51 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Meet GOODGUT™

Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.

Support your gut every day with the GOODGUT™ Bar. Smooth dark chocolate, bright raspberry centre — packed with pre & postbiotics, 13g protein, and 35% daily fibre. No added sugar, no polyols. Australian made. Dairy-free. Gluten-free.

Button: Shop now

Where and how long
  • First ran 20 Aug 2026; still running.
  • Links to atpscience.com.au.

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