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WHOOP’s carousel ad: “Join WHOOP today”

Ran 77 daysFacebook and InstagramWinner

How it opens

“Unlock better results with data-driven coaching designed to improve your health, fitness, and longevity — join WHOOP today.”

Angle: Feature

Why it works

It has run for 77 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Unlock better results with data-driven coaching designed to improve your health, fitness, and longevity — join WHOOP today.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Join WHOOP today

Unlock better results with data-driven coaching designed to improve your health, fitness, and longevity — join WHOOP today.

Build your best health

Button: Shop now

Where and how long
  • First ran 4 Sep 2025; last seen 20 Nov 2025.
  • Run as 6 ads.
  • Links to join.whoop.com.
  • Style: Product shot, Carousel.

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