Huel’s video ad: “Want to save time in the morning?”
Ran 114 daysFacebook and InstagramWinner
- How it opens
“Try Huel Black Edition for 30 days and we know it'll leave you wanting more.”
Angle: Social proof
- Why it works
It has run for 114 days. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Try Huel Black Edition for 30 days and we know it'll leave you wanting more.
- Benefit: High protein meal
- Offer (on the landing page): 10% off all recurring orders
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Lead with proof people can check: ratings, reviews, numbers.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Want to save time in the morning?
Try Huel Black Edition for 30 days and we know it'll leave you wanting more. 💪 High protein meal 🥱 With 26 essential vitamins and minerals, like iron, to reduce tiredness and fatigue 🥣 Easy portion control 🌿 Simple way to eat more plant based
The world's #1 Complete Nutrition brand
Button: Shop now · Offer: 10% off all recurring orders
- What’s said
The transcript
I've been drinking Hill every day for 60 days, so you don't have to. And I'm going to give you my honest opinion. This is the Hill Black Edition. It's a high-protein shake that contains everything you would need in a meal. And I can't lie, I'm actually really surprised. The flavour is so nice, and there is over eight flavours to choose from. There is definitely something for everyone. I'm also really impressed how easy this is. You literally just add two scoops to water, give it a shake, and you're all set. And the best part, the protein levels. There's 40 grams of protein per meal, which is actually really good. I kind of thought I was going to try this once and then stop. I have actually already ordered more. So this is your sign. Hit the link and get yours today.
- Where and how long
- First ran 14 Nov 2025; last seen 8 Mar 2026.
- Run as 13 ads.
- Links to uk.huel.com.
More from Huel
Make ads like these for your brand
Paste your website. Adwright studies the ads winning in your niche, then makes ads in your brand, ready to post.