Huel

Huel’s video ad: “Quick, balanced meals for busy lives”

Ran 319 days·Facebook and Instagram·Winner

How it opens

“Try Huel Black Edition for just 30 days and we know it will leave you wanting more.”

Angle: Social proof

Why it works

It has run for 319 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Try Huel Black Edition for just 30 days and we know it will leave you wanting more.
2. Benefit: For just £1.79 per meal for 17 servings, in seconds you can have all the nutrients you need from food in a handy shake.
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Quick, balanced meals for busy lives

Try Huel Black Edition for just 30 days and we know it will leave you wanting more. For just £1.79 per meal for 17 servings, in seconds you can have all the nutrients you need from food in a handy shake. 💪 High protein meal 🥱 With 26 essential vitamins and minerals, like iron, to reduce tiredness and fatigue 🥣 Easy portion control 🌿 Simple way to eat more plant based

The world's #1 Complete Nutrition brand

Button: Shop now · Offer: 10% off all recurring orders

What’s said

The transcript

I've been drinking Huel for 30 days, so you don't have to, and here's my honest opinion. This is Huel Black Edition. It's a high-protein meal which contains everything you need in a meal. Okay, I can't lie, the flavour is good. There's over eight to pick from, so there's something for everyone. I've been really impressed with how easy it is to make. You just add two scoops to water, give it a shake, and you're set. The best part is the protein levels, though. It's over 40 grams per meal, which is really good. I thought I was just gonna try it once and then stop, but I'm not gonna lie, I've already ordered more. Hit the link to get yours now.

Where and how long

• First ran 19 Sep 2025; last seen 4 Aug 2026.
• Run as 12 ads.
• Links to uk.huel.com.