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Huel’s video ad: “40g of protein. Ready in seconds.”

Ran 361 daysFacebook and InstagramWinner

How it opens

“Not getting enough protein? 😩”

Why it works

It has run for 361 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Not getting enough protein? 😩
  2. Benefit: Big changes start small. Give your body what it needs to win with Huel Black Edition. Our most protein-packed meal yet.
  3. Offer (on the landing page): 10% off all recurring orders
  4. CTA: Shop now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

40g of protein. Ready in seconds.

Not getting enough protein? 😩 Big changes start small. Give your body what it needs to win with Huel Black Edition. Our most protein-packed meal yet. 🥣 Makes portion control easier than ever 🍽 40g protein to fuel your day 💪 All the nutrients you need in one* *Contains vitamin C to support the immune system

Button: Shop now · Offer: 10% off all recurring orders

What’s said
The transcript

🎵outro music plays🎵

Where and how long
  • First ran 19 Sep 2025; last seen 15 Sep 2026.
  • Run as 8 ads.
  • Links to uk.huel.com.

More from Huel

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