Huel’s video ad: “40g of protein. Ready in seconds.”
Ran 361 daysFacebook and InstagramWinner
- How it opens
“Not getting enough protein? 😩”
- Why it works
It has run for 361 days. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Not getting enough protein? 😩
- Benefit: Big changes start small. Give your body what it needs to win with Huel Black Edition. Our most protein-packed meal yet.
- Offer (on the landing page): 10% off all recurring orders
- CTA: Shop now
- What to borrow
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
40g of protein. Ready in seconds.
Not getting enough protein? 😩 Big changes start small. Give your body what it needs to win with Huel Black Edition. Our most protein-packed meal yet. 🥣 Makes portion control easier than ever 🍽 40g protein to fuel your day 💪 All the nutrients you need in one* *Contains vitamin C to support the immune system
Button: Shop now · Offer: 10% off all recurring orders
- What’s said
The transcript
🎵outro music plays🎵
- Where and how long
- First ran 19 Sep 2025; last seen 15 Sep 2026.
- Run as 8 ads.
- Links to uk.huel.com.
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