The Oodie

The Oodie’s video ad: “☀️ Stay Cool, Comfy & Cute All Day”

Ran 105 days·Facebook and Instagram·Winner

How it opens

“Easter Egg-Stravaganza – Up To 50% Off Selected Styles 🐰”

Angle: Offer

Why it works

It has run for 105 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Easter Egg-Stravaganza – Up To 50% Off Selected Styles 🐰
2. Benefit: Hot sleeper? This is the ONE piece of clothing so good it feels like you’re naked…
3. CTA: Join the Comfort Squad ☁️ and get yours now!
4. Offer: Up To 50% Off
5. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

☀️ Stay Cool, Comfy & Cute All Day

🐣 Easter Egg-Stravaganza – Up To 50% Off Selected Styles 🐰 Hot sleeper? This is the ONE piece of clothing so good it feels like you’re naked… With 50+ cute designs to choose from, you’ll never go out of style! Our incredible Oodie Sleep Tees are: 💚Made with SOFT breathable bamboo fibres 🐘 Stretchy, relaxed OVERSIZED fit 🍿Made with POCKETS for your popcorn, candy and more! Join the Comfort Squad ☁️ and get yours now!

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

If you overheat at night and you're wanting better sleep, then you need to get yourself an Udi Cooling Sleep Tee. It's made with cooling and breathable fabric that helps regulate your body temperature. Which matters, because when you're not overheating, your sleep quality is just better. No sweaty wake-ups, no tight fabrics. It literally moves when I move. Perfect for slow mornings, working from home, or just chilling. Honestly, I live in this now. And you could too. Grab yours today.

Where and how long

• First ran 19 Mar 2026; last seen 2 Jul 2026.
• Run as 17 ads.
• Links to theoodie.co.uk.
• Style: Listicle, Offer.