Hard Hat Watches

Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "SAVE20" 💛”

Running 793 days·Facebook and Instagram·Winner

How it opens

“Hey! We saw that you took a look at our Hard Hat Watches 💛”

Angle: Urgency

Why it works

It speaks to warm visitors who already know the product, so it only has to remove the last bit of hesitation with a discount and a deadline. The friendly tone and emojis keep it light rather than pushy, and the code is easy to remember and use at checkout. The data shows it has run 793 days, is still active and sits among 5 active ads, which suggests this retargeting message has kept paying off, though the data doesn't show why.

Who it speaks to: People who have already visited the Hard Hat Watches site or product pages and haven't bought yet, most likely tradespeople and active people who want a tough, waterproof fitness watch.

How it’s built

1. Hook: Greets the viewer and says the brand noticed they looked at the watches, which signals a retargeting audience.
2. Urgency: 'Our Sale Ends Today' gives a reason to act now.
3. Offer: Gives the code SAVE20 for an additional 20% off all watches, with a pointing emoji leading to the link.
4. CTA: Links to the site and uses a 'Shop now' button.
5. Product reminder: The description restates the product as a durable, waterproof fitness watch for work and workouts, with long battery life, health tracking and smartphone sync.

What to borrow

• Open retargeting ads by acknowledging that the viewer already looked at your product, so the message feels relevant and not generic.
• Pair a clear deadline with a short, memorable discount code so the next step is obvious and easy.
• Put the offer in the headline so it still lands if the post text is skipped.
• Use the description to restate the product's key benefits in one line, so a warm visitor remembers why they were interested.

Its words

💛 Additional 20% OFF "SAVE20" 💛

Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our Sale Ends Today 😊 You can use the code "SAVE20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/

Discover the Hard Hat Sport™ – a durable, waterproof fitness watch built for work and workouts. Long battery life, health tracking & full smartphone sync. Shop now!

Button: Shop now · Offer: 20% off all our Watches

Where and how long

• First ran 8 Aug 2024; still running.
• Run as 6 ads, 5 of them running now.
• Links to hardhatwatches.com.au.
• Style: Product shot, Offer, Text only, Carousel.