Huel

Huel’s video ad: “The ultimate high protein meal”

Running 358 days·Facebook and Instagram·Winner

How it opens

“Don't change your life, just change lunch 📈”

Angle: Feature

Why it works

It has run for 358 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Don't change your life, just change lunch 📈
2. Benefit: Say hello to our Hot & Savoury Pots. Just add water for a delicious, nutritious* lunch. Whether you're craving Katsu Curry Noodles or Pasta…
3. Offer (on the landing page): 15% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The ultimate high protein meal

Don't change your life, just change lunch 📈 Say hello to our Hot & Savoury Pots. Just add water for a delicious, nutritious* lunch. Whether you're craving Katsu Curry Noodles or Pasta Bolognese– we've got you covered. 🥦 100% nutritionally complete** 💚 26 essential vitamins and minerals 📈 Each pot packs 22g of protein *Contains vitamin B12 and iron to reduce tiredness and fatigue. **Huel meals and bars provide the right amount of protein, essential fats, carbohydrates, fibre, vitamins & minerals as part of a balanced diet'.

Free T-Shirt for new customers.

Button: Shop now · Offer: 15% off all recurring orders

What’s said

The transcript

Are you tired of wasting time and money, leaving the office to wait in an endless line for an overpriced lunch? I have the perfect solution for you. Huel instant meal cups. It's easy to prepare and tastes amazing. Just add some hot water, wait five minutes, and boom, a hot tasty lunch. It has 23 grams of protein and all the nutrients your body needs from food, including all 27 essential vitamins and minerals. I'm telling you, Huel has revolutionized my lunches. I can't recommend it enough.

Where and how long

• First ran 17 Oct 2025; still running.
• Run as 3 ads, 3 of them running now.
• Links to eu.huel.com.
• Style: Listicle.