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Liquid Death Mountain Water’s image ad: “Thirst Had it Coming”

Running 111 daysFacebook and Instagram

How it opens

“The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.”

Why it works

It has run for 111 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Thirst Had it Coming

The Axe Murderer Pint Glass Set will find, chase and chop your thirst in hundreds of pieces.

Murder your thirst

Button: Shop now

Where and how long
  • First ran 21 Jun 2026; still running.
  • Links to liquiddeath.com.
  • Style: Product shot.

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