ATP Science’s video ad: “Wait… don’t scroll yet”
Running 83 daysFacebook and Instagram
- How it opens
“Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.”
Angle: Feature
- Why it works
It has run for 83 days and is still running. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Wait… don’t scroll yet
Say hello to GOODGUT™ — a feel-good range designed to support digestion, reduce bloating, and keep things moving daily.
Support your gut every day with the GOODGUT™ Bar. Smooth dark chocolate, bright raspberry centre — packed with pre & postbiotics, 13g protein, and 35% daily fibre. No added sugar, no polyols. Australian made. Dairy-free. Gluten-free.
Button: Shop now
- What’s said
The transcript
excuse me hi hi sorry i just had to ask what are you eating that looks so good it's actually a gut health bar oh it looks like chocolate but like healthy chocolate no it just gets everything moving if you know what i mean it's full of probiotics and prebiotics which i've heard it's really good for your gut you can try one i have a spare yeah wow oh my god it's good good right and you just like get them online or something what are they called just order them online and i buy them in bulk they're just a good gut by no way it's literally all in the packet oh all right well thank you so much you're welcome
- Where and how long
- First ran 19 Jul 2026; still running.
- Links to atpscience.com.au.
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