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Liquid Death Mountain Water’s image ad: “Murder your thirst.”

Ran 157 daysFacebook and InstagramWinner

How it opens

“100% stone-cold mountain water.”

Why it works

It has run for 157 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: 100% stone-cold mountain water.
  2. Benefit: Infinitely recyclable aluminum cans.
  3. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Murder your thirst.

100% stone-cold mountain water. Infinitely recyclable aluminum cans.

Proudly not for everyone.

Button: Shop now

Where and how long
  • First ran 13 Mar 2020; last seen 17 Aug 2020.
  • Run as 48 ads.
  • Links to liquiddeath.com.
  • Style: Product shot.

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