Huel

Huel’s video ad: “The weight-loss habit that sticks”

Running 240 days·Facebook and Instagram·Winner

How it opens

“The hardest part about losing weight* is staying consistent”

Angle: Social proof

Why it works

It has run for 240 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: The hardest part about losing weight* is staying consistent
2. Benefit: Huel Diet gives you structure when eating less, so staying on track feels easier, not exhausting.
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The weight-loss habit that sticks

The hardest part about losing weight* is staying consistent Huel Diet gives you structure when eating less, so staying on track feels easier, not exhausting. 💪 20g protein to keep you full for hours 🍏 200 calories ⬇️ Low sugar 🌱 26 vitamins & minerals 💷 £1 per meal when you subscribe Track less. Stress less. Stay consistent. *Substituting two daily meals of an energy-restricted diet with meal replacements contributes to weight loss

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

What’s said

The transcript

Every day Mark Zuckerberg wore the same outfit when growing Facebook to avoid decision fatigue. And honestly, I get it now. Because every single day I'm scrolling meal ideas, worried about calories, checking up on ingredients, and then reading conflicting dieting advice until I end up eating nothing. But one friend told me about this. It's called Heal Diet. I've been drinking this every workday for the last two weeks and I still love it. Here's the facts. It's 200 calories per serving, with 20 grams of protein and 26 of vitamins and minerals in every scoop. One scoop, add some water, mix it, and you're done. There's no meal planning or calorie math. And there's no Instagram rabbit hole about clean eating. Just like Zuck wearing the same outfit every day. Viewer decisions equals more energy for stuff that actually matters. And Heal Diet is one decision, three flavors, and zero mental load. So tap below to order yours today and you'll also get this free shaker and a free t-shirt. That's a pretty good deal.

Where and how long

• First ran 12 Feb 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to uk.huel.com.
• Style: Listicle.