The Oodie

The Oodie’s video ad: “☀️ Stay Cool, Comfy & Cute All Day”

Running 27 days·Facebook and Instagram

How it opens

“The fabric is genuinely ridiculous. 😌”

Angle: Social proof

Why it works

It has run for 27 days and is still running, on 3 ads at once. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: The fabric is genuinely ridiculous. 😌
2. Benefit: Buttery-soft bamboo that's 30% more breathable than cotton. So you stay comfortable all night without overheating under the covers. Oversiz…
3. Proof: 60+ prints, one size fits most, and thousands of five-star reviews from people who refuse to sleep in anything else.
4. CTA: Tap to find your print.
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.

Its words

☀️ Stay Cool, Comfy & Cute All Day

The fabric is genuinely ridiculous. 😌 Buttery-soft bamboo that's 30% more breathable than cotton. So you stay comfortable all night without overheating under the covers. Oversized fit that doesn't cling or ride up. Deep side pockets. A relaxed stretch that moves with you. It barely feels like it's there. In the best possible way. 60+ prints, one size fits most, and thousands of five-star reviews from people who refuse to sleep in anything else. Once you try one, regular PJs feel like way too much. 👉 Tap to find your print.

Button: Shop now

What’s said

The transcript

This is why I stopped wearing pyjamas to bed. This is the Udi Sleep Tee. It's a super oversized tee made from the softest bamboo blend. It's incredibly stretchy, ultra light and super soft. The Sleep Tee also comes with two hidden pockets so you can carry around those late night snacks without anyone knowing. It's perfect for everyday wear, lounging, working, doing basically anything. Just watch me, I'm going to be wearing this all summer. This is hands down the comfiest tee you're ever going to own. So say no to overheating at night and yes to the Udi Sleep Tee. Go on, get yours today.

Where and how long

• First ran 13 Sep 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to theoodie.com.
• Style: Review.