Huel

Huel’s carousel ad: “The weight-loss habit that sticks”

Running 74 days·Facebook and Instagram·Winner

How it opens

“Tired of over complicated diets?”

Angle: Pain point

Why it works

It has run for 74 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Tired of over complicated diets?
2. Benefit: Make weight loss simpler with Huel Diet*.
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Name the problem in your buyer's words before you show the product.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a product ad for your own product.

Its words

The weight-loss habit that sticks

Tired of over complicated diets? Make weight loss simpler with Huel Diet*. Our 200 calorie meal packed with: 💪 20g protein to keep you full for hours ⬇️ 1g sugar 🌱 26 vitamins & minerals Only £1 per meal when you subscribe. What are you waiting for? *Substituting two daily meals of an energy-restricted diet with meal replacements contributes to weight loss

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

Where and how long

• First ran 28 Jul 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to uk.huel.com.
• Style: Product shot, Carousel.