Eight Sleep

Eight Sleep’s video ad: “Half the size with higher performance… #magic 🤯💤 Meet the brand new Pod 6 by @eightsleep - Here’s the headlines ⬇️”

Running 15 days·Facebook and Instagram

How it opens

“Half the size with higher performance… #magic 🤯💤 Meet the brand new Pod 6 by @eightsleep - Here’s the headlines ⬇️”

Angle: Feature

Why it works

It has run for 15 days and is still running, on 22 ads at once. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Half the size with higher performance… #magic 🤯💤 Meet the brand new Pod 6 by @eightsleep - Here’s the headlines ⬇️
2. Benefit: Smaller Hub — 50% smaller than Pod 5, fits under most bed frames
3. Offer (on the landing page): Free trial
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with the one feature that changes the outcome.
• Test a listicle ad for your own product.

Its words

Half the size with higher performance… #magic 🤯💤 Meet the brand new Pod 6 by @eightsleep - Here’s the headlines ⬇️ 🛏️ Smaller Hub — 50% smaller than Pod 5, fits under most bed frames 🌡️ 20% faster — new thermal engine changes the temperature quicker 📡 9x sensors — more accurate biometric readings, still no wearable 🛌 New solo sizes — Now in Twin and Twin XL; first Pod sized for solo sleepers 💵 From $1,999 — Eight Sleep’s lowest starting price ever #eightsleep #AI #tech #eightsleeppartner

Button: Shop now · Offer: Free trial

What’s said

The transcript

random tech finds. This is 8Sleep's latest release, the Pod 6, which alongside some serious upgrades, is starting at its lowest price ever. Here's what's changed. Firstly, the Pod has been shrunk to half the size of its predecessor, so will fit under your bed out of sight. Secondly, the thermal engine, which heats or cools the water it pumps into the cover, has been redesigned to be 20% faster, meaning that when you experience chills or hot flushes, it stabilizes your temperature quicker, leading to deeper, more restful sleep. The number of health sensors inside the cover has been increased by nine times, meaning that heart rate readings are now 99% as accurate as using medical grade equipment, and the stats you get inside the app, like your predicted age and HRV, are incredibly accurate. Finally, you can now get a double bed cover, which only has the thermal regulating tech on one side, which makes it cheaper if you sleep alone. You can save $200 with this code, and I've linked it in my bio.

Where and how long

• First ran 25 Sep 2026; still running.
• Run as 22 ads, 22 of them running now.
• Links to eightsleep.com.
• Style: Listicle.