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Ruggable’s carousel ad: “A New Collection for Old Souls”

Ran 54 daysFacebook and InstagramWinner

How it opens

“Cue the cosy night in. Our new Kindred Cottage collection gives you all the cottagecore vibes and none of the upkeep.”

Angle: Feature

Why it works

It has run for 54 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Cue the cosy night in. Our new Kindred Cottage collection gives you all the cottagecore vibes and none of the upkeep.
  2. Offer (on the landing page): Free UK delivery
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

A New Collection for Old Souls

Cue the cosy night in. Our new Kindred Cottage collection gives you all the cottagecore vibes and none of the upkeep.

Button: Shop now · Offer: Free UK delivery

Where and how long
  • First ran 10 Dec 2025; last seen 2 Feb 2026.
  • Run as 22 ads.
  • Links to ruggable.co.uk.
  • Style: Product shot, Carousel.

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