immi

immi’s video ad: “Finally! A Healthy Ramen That Tastes Awesome”

Running 40 days·Facebook and Instagram

How it opens

““Why would you ever eat regular ramen again?””

Angle: Desire

Why it works

It has run for 40 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: “Why would you ever eat regular ramen again?”
2. Benefit: 28g protein
3. Offer (on the landing page): FREE Shipping
4. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Finally! A Healthy Ramen That Tastes Awesome

“Why would you ever eat regular ramen again?” 💪 28g protein ❤️ 17g net carbs 🥦 12g fiber 🌱 Plant-based ✨ Perfect for low-carb or keto lifestyles ✔️ Satisfaction guaranteed

Button: Shop now · Offer: FREE Shipping

What’s said

The transcript

If you eat instant ramen at least once a week, you need to watch this. Don't get me wrong, I love instant ramen, but I hate the nutritional value on it. Traditional instant ramen always has very little protein, no fiber, and is never plant-based. But when I'm eating my Imi ramen, it has 28 grams of protein, 12 grams of fiber, and yes, it's plant-based. So now I never have to sacrifice my instant ramen craving, I can just reach for Imi ramen while also hitting my protein goals and not feeling like crap afterwards. It comes in three yummy flavors and I think you guys definitely have to try the shrimp one out.

Where and how long

• First ran 31 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to shop.immieats.com.