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Liquid Death Mountain Water’s video ad: “Liquid Death doesn't play”

Running 109 daysFacebook and Instagram

How it opens

“Buy this jersey and become a starter on the team with the league's best MPG (murders per game) average.”

Why it works

It has run for 109 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Buy this jersey and become a starter on the team with the league's best MPG (murders per game) average.
  2. CTA: Shop now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Liquid Death doesn't play

Buy this jersey and become a starter on the team with the league's best MPG (murders per game) average.

Murder your thirst

Button: Shop now

What’s said
The transcript

Thanks for watching!

Where and how long
  • First ran 23 Jun 2026; still running.
  • Links to liquiddeath.com.

More from Liquid Death Mountain Water

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