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Liquid Death Mountain Water’s image ad: “100% mountain water.”

Ran 93 daysFacebook and InstagramWinner

How it opens

“Proudly not for everyone.”

Why it works

It has run for 93 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Proudly not for everyone.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

100% mountain water.

Proudly not for everyone.

Murder your thirst.

Button: Shop now

Where and how long
  • First ran 1 Apr 2020; last seen 3 Jul 2020.
  • Run as 12 ads.
  • Links to liquiddeath.com.
  • Style: Product shot.

More from Liquid Death Mountain Water

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