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ATP Science’s video ad: “Creatine. But make it sherbet for on the go!”

Running 43 daysFacebook and Instagram

How it opens

“1.5g of creatine in a delicious berry sherbet you can enjoy straight from the sachet. No water. No shaker. Just rip, tip & go.”

Angle: Desire

Why it works

It has run for 43 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: 1.5g of creatine in a delicious berry sherbet you can enjoy straight from the sachet. No water. No shaker. Just rip, tip & go.
  2. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Lead with the outcome people want, not the product's parts.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Creatine. But make it sherbet for on the go!

1.5g of creatine in a delicious berry sherbet you can enjoy straight from the sachet. No water. No shaker. Just rip, tip & go.

Pharmaceutical-grade OptiCreatine™ creatine monohydrate in a grab-and-go sherbet sachet. Dissolves on your tongue — no shaker needed. Vegan Friendly, Gluten Free, Dairy Free.

Button: Shop now

What’s said
The transcript

If you're like me and you don't have time to take your creatine in the morning, good news! I've just found these no-whey creatine sherbets and they're so good because you can just take them on the go. Yum! It's like candy. They're in these little sachets. You tear it, dump it, swallow it and there you go, creatine's all good. Also, zero creatine aftertaste. This is berry flavour and it tastes genuinely amazing and it feels like I'm just having candy. You have to try this.

Where and how long
  • First ran 28 Aug 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to atpscience.com.au.

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