Huel

Huel’s carousel ad: “Subscribe & Save 10%”

Ran 121 days·Facebook and Instagram·Winner

How it opens

“If you’re tracking calories or macros, you know how hard it can be to stay on target without cutting corners.”

Angle: Offer

Why it works

It has run for 121 days. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: If you’re tracking calories or macros, you know how hard it can be to stay on target without cutting corners.
2. Benefit: 190 calories, easy to track
3. Offer: Save 10%
4. CTA: Shop now

What to borrow

• Say the offer plainly in the first line.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Subscribe & Save 10%

If you’re tracking calories or macros, you know how hard it can be to stay on target without cutting corners. Huel Lite takes the guesswork out of balanced eating. It’s a complete*, satisfying meal that’s easy to log and easier to enjoy. Each bottle gives you 190 calories, 25g of protein, and the nutrients you need to keep your goals on track. 🥤 190 calories, easy to track 💪 High protein, high in fibre ✅ Complete nutrition*, zero compromise *Huel meals and bars provide the right amount of protein, essential fats and carbohydrates, fibre, vitamins and minerals as part of a balanced diet

4,000,000 happy customers

Button: Shop now · Offer: Save 10%

Where and how long

• First ran 24 Oct 2025; last seen 22 Feb 2026.
• Run as 8 ads.
• Links to uk.huel.com.
• Style: Listicle, Product shot, Offer, Carousel.