Hard Hat Watches

Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "EOFY20" 💛”

Running 854 days·Facebook and Instagram·Winner

How it opens

“Hey! We saw that you took a look at our Hard Hat Watches 💛”

Angle: Offer

Why it works

It speaks to warm visitors with a simple, concrete reason to buy now: a code, a percentage and a deadline. The friendly, conversational tone keeps the discount from feeling pushy. The data shows it has run for 854 days and is still active across 7 ads, which suggests the retargeting offer format holds up well, though the dates and code are tied to the end of the financial year.

Who it speaks to: People who have already visited the Hard Hat Watches site, mainly Australian tradespeople and active buyers who want a tough, waterproof fitness watch.

How it’s built

1. Hook: The headline puts '20% OFF' and the code EOFY20 up front, with warm heart emojis.
2. Recognition: 'We saw that you took a look at our Hard Hat Watches' makes it feel like a retargeting nudge, not a cold ad.
3. Urgency: The EOFY Sale ending June 30 gives a clear deadline.
4. Offer: The code EOFY20 gives an additional 20% off all watches at checkout.
5. CTA: A down-arrow emoji, the site link and a 'Shop now' button point to the next step.
6. Product reminder: The description restates the Hard Hat Sport as durable, waterproof, long battery life, health tracking and smartphone sync.

What to borrow

• Speak to people who already showed interest and say so, because it makes the message feel relevant instead of generic.
• Pair a single clear discount with a code and a hard end date so the next step and the reason to act now are obvious.
• Put the offer in the headline so it lands even if the post text is skipped.
• Use the description to restate the product's main benefits briefly, so the discount is backed by a reason to want the product.

Its words

💛 Additional 20% OFF "EOFY20" 💛

Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our EOFY Sale ends June 30 😊 You can use the code "EOFY20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/

Discover the Hard Hat Sport™ – a durable, waterproof fitness watch built for work and workouts. Long battery life, health tracking & full smartphone sync. Shop now!

Button: Shop now · Offer: 20% off all our Watches

Where and how long

• First ran 8 Jun 2024; still running.
• Run as 8 ads, 7 of them running now.
• Links to hardhatwatches.com.au.
• Style: Product shot, Offer, Text only, Carousel.