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WHOOP’s video ad: “Join WHOOP today”

Running 150 daysFacebook and InstagramWinner

How it opens

“WHOOP gives you a clear view of your sleep, fitness, and long-term health so you can live better for longer.”

Why it works

It has run for 150 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: WHOOP gives you a clear view of your sleep, fitness, and long-term health so you can live better for longer.
  2. CTA: Shop now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Join WHOOP today

WHOOP gives you a clear view of your sleep, fitness, and long-term health so you can live better for longer.

Live Better For Longer

Button: Shop now

What’s said
The transcript

Thanks for watching guys!

Where and how long
  • First ran 13 May 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.

More from WHOOP

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