Magic Spoon

Magic Spoon’s video ad: “Late night sweet cravings are dangerous… especially when the cereal has 13g of protein and 0g sugar 😭”

Running 59 days·Facebook and Instagram

How it opens

“Late night sweet cravings are dangerous… especially when the cereal has 13g of protein and 0g sugar 😭”

Why it works

It has run for 59 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Late night sweet cravings are dangerous… especially when the cereal has 13g of protein and 0g sugar 😭
2. Benefit: magicspooncereal has become one of those things I keep around because it actually tastes good AND fits into my routine without feeling like…
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Late night sweet cravings are dangerous… especially when the cereal has 13g of protein and 0g sugar 😭 @magicspooncereal has become one of those things I keep around because it actually tastes good AND fits into my routine without feeling like “healthy food.” Catch me grabbing another box on my next grocery run #MagicSpoonPartner #MagicSpoon

Button: Shop now

Where and how long

• First ran 12 Aug 2026; still running.
• Links to magicspoon.com.
• Style: UGC.