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Liquid Death Mountain Water

Liquid Death Mountain Water’s video ad: “Liquid Death - Marc Rebillet Thirst Murder”

Ran 95 daysFacebook and InstagramWinner

How it opens

“Last weekend, the thirst of music icon Marc Rebillet was found brutally murdered in his New York City apartment.”

Angle: Feature

Why it works

It has run for 95 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Last weekend, the thirst of music icon Marc Rebillet was found brutally murdered in his New York City apartment.
  2. CTA: Learn more
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Liquid Death - Marc Rebillet Thirst Murder

Last weekend, the thirst of music icon Marc Rebillet was found brutally murdered in his New York City apartment. The only evidence found was this video that Marc recorded around the time of his thirst’s death. Police are baffled. #liquiddeath #murderyourthirst #deathtoplastic #loopdaddy

Button: Learn more

What’s said
The transcript

I'm getting thirsty. I'm getting thirsty. I need a little bit of water in my life getting thirsty I need to quench that I need to tease that I need to kill that I need to murder my thirst Murdering my goddamn thirst I'm murdering my motherfucking thirst Take my thirst in a headlock Pop the thirst down on the floor I'm murdering my motherfucking thirst You murdering your thirst You murdering your goddamn thirst You murdering your motherfucking thirst Put it down in the ground Murder your motherfucking thirst You murdering your goddamn thirst Murder that thirst Murder that thirst Creeping up behind you with the murder thirst I'm murdering You kill it then you do it then it's over then it all What the fuck was that? I'm gonna knock on my door Hold on a second Who are you? What can I do for you? Oh my god Oh Oh God God Yeah Yeah Yeah Yeah Yeah Yeah Yeah

Where and how long
  • First ran 8 Apr 2021; last seen 12 Jul 2021.
  • Run as 13 ads.
  • Links to liquiddeath.com.

More from Liquid Death Mountain Water

All of Liquid Death Mountain Water’s ads

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