WHOOP’s video ad: “Perform at a higher level”
Running 134 daysFacebook and InstagramWinner
- How it opens
“See how stress impacts your performance to stay balanced.”
- Why it works
It has run for 134 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Seeing it work answers "does it really?" before it's asked.
- How it’s built
- Hook: See how stress impacts your performance to stay balanced.
- CTA: Shop now
- What to borrow
- Test a demo ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Perform at a higher level
See how stress impacts your performance to stay balanced.
Prioritize Your Health
Button: Shop now
- What’s said
The transcript
🎵Outro Music🎵
- Where and how long
- First ran 29 May 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to join.whoop.com.
- Style: Demo.
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