Hard Hat Watches’ video ad: “🚨 Black Friday Sale 🚨”
Running 596 daysFacebook and InstagramWinner
- How it opens
“Up to 70% Off Black Friday Sale On Now! 🚨”
Angle: Offer
- Why it works
It has run for 596 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.
- How it’s built
- Hook: Up to 70% Off Black Friday Sale On Now! 🚨
- Benefit: Half the price of other brands
- Offer: 90 Day Money Back Guarantee
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Say the offer plainly in the first line.
- Test a comparison ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
🚨 Black Friday Sale 🚨
🚨 Up to 70% Off Black Friday Sale On Now! 🚨 ✅ Half the price of other brands ✅ Tough as Nails ✅ 90 Day Money Back Guarantee ✅ ip68 Waterproof ✅ Track Your Steps 🇦🇺 Australian Owned & Operated 🇦🇺 👉 Don't miss out on our Black Friday SALE! 🔥
Button: Shop now · Offer: Up to 70% Off
- What’s said
The transcript
Our Black Friday sale is on and we have up to 70% off store-wide. And I want to tell you a little bit about our watches. This is our sport. If you like the outdoors, running, connects to Strava, connects to Google Fit, battery life lasts up to 16 days on one charge. This is the Hard Hat OG, Australia's toughest smartwatch. All the tradies love it. Drop-proof, waterproof and dust-proof. And my favourite, the Hard Hat Foreman. It's got a little bit more battery life, lasts up to two days more than the OG. 16 days on one charge. You can check your heart rate, your REM sleep, the weather, you name it, this watch can pretty much do it. As you can tell on our previous videos, we've tested this against some of the fancy watches on the market. And all I can say is, Hard Hat won. We have our 70% off but we're also giving away free gifts if you spend over $150. Let me show you what you get. We've got our 2-litre drink bottle, stubby coolers and some t-shirts. So this Black Friday, enjoy some nice clothes, some free gifts and a discount on a tough watch. Get yours today.
- Where and how long
- First ran 21 Feb 2025; still running.
- Run as 4 ads, 3 of them running now.
- Links to hardhatwatches.com.au.
- Style: Comparison, Listicle, Offer.
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