The Oodie

The Oodie’s video ad: “Cool Nights Start Here ☀️”

Running 103 days·Facebook and Instagram

How it opens

“Too hot for clingy PJs? Too cute for boring loungewear?”

Angle: Social proof

Why it works

It has run for 103 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Too hot for clingy PJs? Too cute for boring loungewear?
2. Benefit: Say hello to the Oodie Lightweight Sleep Tee — made for warm nights, lazy mornings, and all-day lounging ☀️
3. Proof: Why 300,000+ 5⭐ reviewers are obsessed:
4. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Cool Nights Start Here ☀️

Too hot for clingy PJs? Too cute for boring loungewear? Say hello to the Oodie Lightweight Sleep Tee — made for warm nights, lazy mornings, and all-day lounging ☀️ Why 300,000+ 5⭐ reviewers are obsessed: 💨 Breathable bamboo blend = cooling relief 👚 Oversized fit – soft, stretchy, one-size-fits-most 🎨 60+ prints to match your mood 🙌 Side pockets – because snacks are essential 🧼 Machine washable + dries fast From movie marathons to midnight scrolls, this is the comfy-cute summer staple you'll live in. And yes, even your dog will be jealous. 🐶 👉 Shop now and find your print

Button: Shop now

What’s said

The transcript

After my self-care night, my skin isn't the only thing that deserves luxury. The sleep tee from the Oodie is honestly the best part of the night. It's breathable, stretchy, and oversized. Basically what your body actually needs after self-care. And it has these big side pockets which, if you know me, they're getting used. They fit my entire post self-care kit. I have a remote, my ice roller, and some snacks in here. It's the final step in my routine where I can actually relax. Go grab your Oodie sleep tee today.

Where and how long

• First ran 29 Jun 2026; still running.
• Links to us.theoodie.com.
• Style: UGC, Review, Listicle.