The Oodie’s video ad: “Get Ahead Of The Summer Heat This Year ☀️”
Running 43 daysFacebook and Instagram
- How it opens
“Summer is closer than it feels. ☀️ And if last year taught us anything, the good stuff sells out before the season even starts.”
Angle: Social proof
- Why it works
It has run for 43 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.
- How it’s built
- Hook: Summer is closer than it feels. ☀️ And if last year taught us anything, the good stuff sells out before the season even starts.
- Benefit: The Summer Dressing Gown – lightweight, breathable and irresistibly luxe – is ready when you are.
- Proof: We're Loved by 4 Million+ Worldwide
- CTA: Shop now
- What to borrow
- Lead with proof people can check: ratings, reviews, numbers.
- Test a review ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Get Ahead Of The Summer Heat This Year ☀️
Summer is closer than it feels. ☀️ And if last year taught us anything, the good stuff sells out before the season even starts. The Summer Dressing Gown – lightweight, breathable and irresistibly luxe – is ready when you are. ✨ 3D jacquard texture – looks and feels premium 💨 Lightweight & airy – built for the heat 👗 Short sleeves & relaxed fit – no overheating 🧳 Packs flat – perfect for holidays and weekends away 🎨 8 gorgeous colours to choose from Post-shower. Poolside. Lazy mornings. This is the robe you've been looking for. 🫶 We're Loved by 4 Million+ Worldwide 🌟 We've Got Over 300,000 5-Star Reviews 👇 Shop now and find your colour
Button: Shop now
- What’s said
The transcript
Just showered, don't ruin the clean feeling with a heavy robe. The new summer dressing gowns from Udi are lightweight, soft and have this gorgeous 3D jacquard design. The short sleeves make getting ready so much easier and they come in a bunch of colours. I grabbed the blue and green because obviously your girl needs options.
- Where and how long
- First ran 28 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to theoodie.com.
- Style: Review, Listicle.
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