Allbirds

Allbirds’ carousel ad: “Meet Our New Waterproof Collection”

Ran 84 days·Facebook and Instagram

How it opens

“Impenetrable waterproof membrane.”

Angle: Feature

Why it works

It has run for 84 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Impenetrable waterproof membrane.
2. Offer: Free delivery
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Meet Our New Waterproof Collection

Impenetrable waterproof membrane. Grippy treads. Ultra-cosy Merino wool. Stay dry and look good doing it with our stylish new waterproof shoes.

Free delivery, free returns.

Button: Shop now · Offer: Free delivery

Where and how long

• First ran 7 Nov 2025; last seen 30 Jan 2026.
• Run as 4 ads.
• Links to allbirds.co.uk.
• Style: Product shot, Offer, Carousel.