Huel’s image ad: “No time for lunch? No problem.”
Running 358 daysFacebook and InstagramWinner
- How it opens
“"The perfect meal doesn't exis... oh wait."”
Angle: Desire
- Why it works
It has run for 358 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: "The perfect meal doesn't exis... oh wait."
- Benefit: Simple way to eat more plant based
- CTA: Get 17 meals for as little as 2.29 € per meal, plus a FREE T-shirt + shaker if you're a new customer!
- Offer (on the landing page): 15% off all recurring orders
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
No time for lunch? No problem.
"The perfect meal doesn't exis... oh wait." 🌿Simple way to eat more plant based 🥚Know you're getting enough protein in your diet 💪Reduce tiredness and fatigue with 26 essential vitamins & minerals like iron 🥣Easy portion control Get 17 meals for as little as 2.29 € per meal, plus a FREE T-shirt + shaker if you're a new customer!
Free Shaker & T-Shirt for new customers.
Button: Shop now · Offer: 15% off all recurring orders
- Where and how long
- First ran 17 Oct 2025; still running.
- Run as 3 ads, 3 of them running now.
- Links to eu.huel.com.
- Style: Product shot.
More from Huel
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