Eight Sleep

Eight Sleep’s video ad: “If you sleep too hot, or share a bed with someone who runs cold, this can completely change how you sleep.”

Running 15 days·Facebook and Instagram

How it opens

“If you sleep too hot, or share a bed with someone who runs cold, this can completely change how you sleep.”

Angle: Offer

Why it works

It has run for 15 days and is still running, on 13 ads at once. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: If you sleep too hot, or share a bed with someone who runs cold, this can completely change how you sleep.
2. Benefit: The new @eightsleep Pod 6 is around half the size of the previous Pod, regulates temperature faster, and packs in even more sensors to trac…
3. Offer: Use code “AEZ” for up to $200 off if you want to try it.
4. CTA: Shop now

What to borrow

• Say the offer plainly in the first line.
• Test a ugc ad for your own product.

Its words

If you sleep too hot, or share a bed with someone who runs cold, this can completely change how you sleep. The new @eightsleep Pod 6 is around half the size of the previous Pod, regulates temperature faster, and packs in even more sensors to track your sleep without needing to wear anything to bed. I’ve slept on an Eight Sleep for over 1,000 nights now, and I hardly ever think about it anymore. It just does its thing every night, and I wake up better for it. Use code “AEZ” for up to $200 off if you want to try it. #eightsleep #eightsleeppartner #sleep #health #reels

Button: Shop now · Offer: Up to $200 off

What’s said

The transcript

This is absolutely something you want to check out. It's the new Eight Sleep Pod 6. It's a smart cover that heats, cools and tracks your sleep on each side of the bed. The biggest surprise is that it's 50% smaller, so I can now hide it underneath my bed. It also changes temperature 20% faster. And the cover now has nine times more biometric sensors. So you wake up with all your sleep stats without a wearable. I've used Eight Sleep for over three years, and the Pod 6 is easily the best version they've made. And now after testing it for a month, I can confidently say this is the Pod to get. If you want to check it out, you can use code AEZ for up to $200 off.

Where and how long

• First ran 25 Sep 2026; still running.
• Run as 13 ads, 13 of them running now.
• Links to eightsleep.com.
• Style: UGC, Offer.