Momofuku Goods

Momofuku Goods’ video ad: “Alright… I keep seeing these @momofukugoods noodles all over TikTok, so I had to try them for myself.”

Running 43 days·Facebook and Instagram

How it opens

“Alright… I keep seeing these @momofukugoods noodles all over TikTok, so I had to try them for myself.”

Angle: Objection

Why it works

It has run for 43 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Alright… I keep seeing these @momofukugoods noodles all over TikTok, so I had to try them for myself.
2. CTA: Shop now

What to borrow

• Answer the doubt that stops people buying, early.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Alright… I keep seeing these @momofukugoods noodles all over TikTok, so I had to try them for myself. I’m thinking it’s just another trend, nothing special… but after making them, I get it. First off, five minutes and you’re done, which already puts it in rotation for me. But the real surprise is the taste and texture… this doesn’t feel like instant noodles at all. It’s got that restaurant-quality feel, like something you’d actually order out. And you can switch it up however you want depending on what you’re in the mood for. So yeah… I went in skeptical… but I see why these are everywhere right now.

Button: Shop now

Where and how long

• First ran 28 Aug 2026; still running.
• Links to shop.momofuku.com.
• Style: UGC.