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Liquid Death Mountain Water’s image ad: “100% Sparkling Water”

Ran 96 daysFacebook and InstagramWinner

How it opens

“The billions of plastic bottles polluting the earth are now overflowing into the Underworld (aka Hell) where they are ruining the delicate…”

Why it works

It has run for 96 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The billions of plastic bottles polluting the earth are now overflowing into the Underworld (aka Hell) where they are ruining the delicate…
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

100% Sparkling Water

The billions of plastic bottles polluting the earth are now overflowing into the Underworld (aka Hell) where they are ruining the delicate demon ecosystem. An island of plastic trash now floats in their Demon Ocean, choking the 3-headed Demon Fish and Demon Turtles. In the last 40 years, less than 10% of plastic has been recycled. Aluminum is infinitely recyclable, and of all the aluminum produced since 1888, over 75% is still in current use. The demons need our help. Join us in our mission to Keep the Underworld Beautiful. #DeathToPlastic

Murder your thirst.

Button: Shop now

Where and how long
  • First ran 2 Apr 2020; last seen 7 Jul 2020.
  • Run as 64 ads.
  • Links to liquiddeath.com.
  • Style: Product shot.

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