Eight Sleep

Eight Sleep’s video ad: “Fewer hot flashes, less time awake”

Running 113 days·Facebook and Instagram

How it opens

“The Pod is the best cooling solution that can reduce hot flashes. Just add it over your existing mattress to experience cooler sleep.”

Angle: Authority

Why it works

It has run for 113 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: The Pod is the best cooling solution that can reduce hot flashes. Just add it over your existing mattress to experience cooler sleep.
2. Benefit: The Pod is clinically proven to deliver real results for your sleep, every night:
3. Offer (on the landing page): Free trial
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Fewer hot flashes, less time awake

The Pod is the best cooling solution that can reduce hot flashes. Just add it over your existing mattress to experience cooler sleep. The Pod is clinically proven to deliver real results for your sleep, every night: Up to 44% less time to fall asleep Up to 34% more deep sleep Up to 45% reduction in snoring Up to 23% fewer night wake ups

Try it at home risk-free for 30 nights

Button: Shop now · Offer: Free trial

Where and how long

• First ran 19 Jun 2026; still running.
• Links to eightsleep.com.
• Style: Testimonial.