Huel

Huel’s carousel ad: “Lite on calories. Big on nutrition”

Running 268 days·Facebook and Instagram·Winner

How it opens

“When your appetite is low but your body still needs fuel, Huel Lite delivers.”

Angle: Social proof

Why it works

It has run for 268 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: When your appetite is low but your body still needs fuel, Huel Lite delivers.
2. Benefit: Whether you're cutting calories, eating lighter, or just not that hungry, you're still getting everything your body needs to function well*…
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Lite on calories. Big on nutrition

When your appetite is low but your body still needs fuel, Huel Lite delivers. Every bottle provides 25g of protein, 26 vitamins and minerals, and 6g of fibre in just 190 calories. Whether you're cutting calories, eating lighter, or just not that hungry, you're still getting everything your body needs to function well**. 💪190 calories & 25g protein 🌿 Quality ingredients with purpose ⚡ Fits into your day effortlessly *Huel meals and bars provide the right amount of protein, essential fats and carbohydrates, fibre, vitamins and minerals as part of a balanced diet **contains vitamin C to support normal function of the immune system.

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

Where and how long

• First ran 15 Jan 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to uk.huel.com.
• Style: Listicle, Product shot, Carousel.