Huel

Huel’s carousel ad: “The weight-loss habit that sticks”

Running 128 days·Facebook and Instagram·Winner

How it opens

“The hardest part about losing weight* is staying consistent”

Angle: Social proof

Why it works

It has run for 128 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: The hardest part about losing weight* is staying consistent
2. Benefit: Huel Diet gives you structure when eating less, so staying on track feels easier, not exhausting.
3. Offer (on the landing page): 10% off all recurring orders
4. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The weight-loss habit that sticks

The hardest part about losing weight* is staying consistent Huel Diet gives you structure when eating less, so staying on track feels easier, not exhausting. 💪 20g protein 🍏 200 calories ⬇️ Low sugar 🌱 26 vitamins & minerals 💷 £1 per meal when you subscribe Track less. Stress less. Stay consistent. *Substituting two daily meals of an energy-restricted diet with meal replacements contributes to weight loss

4,000,000 happy customers

Button: Shop now · Offer: 10% off all recurring orders

Where and how long

• First ran 4 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to uk.huel.com.
• Style: Listicle, Product shot, Carousel.