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Liquid Death Mountain Water’s video ad: “Single-use plastic bottles polluting the Earth above are now overflowing into the Underworld.”

Ran 159 daysFacebook and InstagramWinner

How it opens

“Single-use plastic bottles polluting the Earth above are now overflowing into the Underworld.”

Why it works

It has run for 159 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Single-use plastic bottles polluting the Earth above are now overflowing into the Underworld.
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Single-use plastic bottles polluting the Earth above are now overflowing into the Underworld. Help the demons bring #DeathToPlastic by getting involved at keeptheunderworldbeautiful.org

Button: Learn more

What’s said
The transcript

Ah, the underworld, where the souls of the damned are sentenced to an eternity of unrelenting torment. Some call it hell. I call it home. And single-use plastic bottles are making a real mess of it. The billions of plastic bottles polluting the earth are now overflowing down here, into the underworld, where they're just ruining our delicate ecosystem. An island of plastic trash now floats in our demon ocean, choking our three-headed demon fish and our demon turtles. It's polluting our 2,000-year-old torture pits, ruining the fun for everyone. And they're making a mess of my front porch. Where are my keys? And you may be thinking, it's fine, plastic bottles are recyclable, relax. But that simply isn't true. Most recycling plants send plastics to landfills because it's not profitable to recycle anymore. I just turned their brains into snakes. So join us, and Liquid Death, in our mission to bring death to plastic bottles. Help keep the underworld beautiful. For us, for you, and even your kids when you all end up down here someday.

Where and how long
  • First ran 11 Mar 2020; last seen 17 Aug 2020.
  • Run as 97 ads.
  • Links to keeptheunderworldbeautiful.org.

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