Huel

Huel’s carousel ad: “High-Protein Pulvermahlzeit”

Running 358 days·Facebook and Instagram·Winner

How it opens

“Bekommst du auch nicht genug Protein? 😩”

Angle: Pain point

Why it works

It leads with a relatable problem and answers it with one clear number (40 g protein), so the benefit is easy to grasp. The scannable bullets cover both nutrition and convenience, and the low per-meal price plus a free gift lowers the barrier to a first order. The data shows it has run for 358 days, is still active, and has 6 active ads in all, which suggests the message keeps performing for the advertiser.

Who it speaks to: German-speaking, fitness-minded or health-conscious people who struggle to hit their protein goals and want a quick, convenient meal.

How it’s built

1. Hook: Asks whether the reader is also not getting enough protein.
2. Reframe: 'Big results start with small changes' makes the fix feel easy and motivating.
3. Solution: Introduces Huel Black Edition as the highest-protein meal in the range.
4. Benefits: Four emoji-led bullets covering complete nutrients, 40 g protein, whole-food ingredients and 30-second prep.
5. Offer: Price per meal from 2,20 € plus a free T-shirt and shaker on the first order.
6. CTA: 'Shop now' button linking to the German Huel site.

What to borrow

• Open with a short question that names a specific, common worry so readers self-identify immediately.
• Anchor the product claim with one concrete figure instead of vague promises.
• Break benefits into short emoji bullets that mix the main result with a convenience point like speed.
• Express price as a small per-use cost and add a first-order bonus to make trying it feel low-risk.

Its words

High-Protein Pulvermahlzeit

Bekommst du auch nicht genug Protein? 😩 Große Resultate fangen mit kleinen Veränderungen an. Gib deinem Körper, was er braucht, um durchzustarten – mit der Huel Black Edition, unserer proteinreichsten Mahlzeit. ✅ Alle essenziellen Nährstoffe 💪 40 g Protein 🌱 Vollwertige Zutaten ⏱️ In nur 30 Sekunden fertig Schon ab 2,20 € pro Mahlzeit, plus GRATIS T-Shirt und Shaker bei deiner ersten Bestellung! 🤩

Experience Huel Black Edition – 40g of plant protein and 26 essential vitamins and minerals. The ultimate low-carb meal replacement.

Button: Shop now

Where and how long

• First ran 17 Oct 2025; still running.
• Run as 6 ads, 6 of them running now.
• Links to de.huel.com.
• Style: Product shot, Offer, Carousel.