Hard Hat Watches’ carousel ad: “💛 Additional 20% OFF "SAVE20" 💛”
Running 793 daysFacebook and InstagramWinner
- How it opens
“Hey! We saw that you took a look at our Hard Hat Watches 💛”
Angle: Urgency
- Why it works
It reaches warm visitors who already showed interest, so a small nudge like a deadline and a code can tip them into buying. The tone is casual and warm, with heart and smile emojis, which makes a discount push feel friendly rather than pushy. The ad has run for 793 days, is still active and sits on 6 active ads, which suggests the retargeting message keeps paying off, though the data doesn't show actual sales results.
Who it speaks to: People who have already viewed the Hard Hat Watches site and have not bought yet, especially tradespeople and active people who want a tough fitness watch.
- How it’s built
- Hook: A friendly greeting that tells the viewer we know they looked at the watches.
- Urgency: 'Our Sale Ends Today' adds a deadline.
- Offer: An extra 20% off all watches with the code SAVE20 at checkout.
- CTA: A pointing-down emoji leads to the link, backed by the Shop now button.
- Product detail: The description mentions a durable, waterproof fitness watch for work and workouts, with long battery life, health tracking and phone sync.
- What to borrow
- Write retargeting copy that openly acknowledges the visit, so the viewer feels seen and keeps reading.
- Pair a clear deadline with a short, easy-to-type discount code to cut hesitation at checkout.
- Keep the tone warm and conversational so a sales push doesn't feel like a hard sell.
- Put the offer in the headline so the value is clear before anyone reads the post text.
- Its words
💛 Additional 20% OFF "SAVE20" 💛
Hey! We saw that you took a look at our Hard Hat Watches 💛 We just wanted to let you know that our Sale Ends Today 😊 You can use the code "SAVE20" at the checkout for an additional 20% off all our Watches 👇 https://hardhatwatches.com.au/
Discover the Hard Hat Sport™ – a durable, waterproof fitness watch built for work and workouts. Long battery life, health tracking & full smartphone sync. Shop now!
Button: Shop now · Offer: 20% off all our Watches
- Where and how long
- First ran 8 Aug 2024; still running.
- Run as 7 ads, 6 of them running now.
- Links to hardhatwatches.com.au.
- Style: Product shot, Offer, Carousel.
More from Hard Hat Watches
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