Huel

Huel’s carousel ad: “So much more than just a shake”

Running 379 days·Facebook and Instagram·Winner

How it opens

“Who said protein goals were hard to hit? 🙅”

Angle: Authority

Why it works

It has run for 379 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Who said protein goals were hard to hit? 🙅
2. CTA: Start fuelling up with Huel Black Edition and feel the difference today. Packed with protein and nutrients, so you’ll never want to skip a…
3. Benefit: 40g protein to fuel your day
4. Offer (on the landing page): 15% off all recurring orders
5. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

So much more than just a shake

Who said protein goals were hard to hit? 🙅 Start fuelling up with Huel Black Edition and feel the difference today. Packed with protein and nutrients, so you’ll never want to skip a meal again. 🍽 40g protein to fuel your day 💪 All the nutrients you need in one* ✅ Formulated by nutritionists *Contains vitamin C to support the immune system

40g of protein. Ready in seconds.

Button: Shop now · Offer: 15% off all recurring orders

Where and how long

• First ran 26 Sep 2025; still running.
• Run as 5 ads, 3 of them running now.
• Links to eu.huel.com.
• Style: Listicle, Product shot, Carousel.