Cold Life

Cold Life’s video ad: “Stop Showering in Toxins”

Running 52 days·Facebook and Instagram

How it opens

“Please tell me you guys are seeing the Labor Day price on this thing.”

Angle: Transformation

Why it works

It has run for 52 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Please tell me you guys are seeing the Labor Day price on this thing.
2. Benefit: The Ultimate Shower Head removes chlorine, heavy metals, and PFAS before they touch your skin 🚿
3. CTA: Shop now

What to borrow

• Show the change in situations, time or money, never bodies.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Stop Showering in Toxins

Your body can filter out toxins from tap water—but at a cost of cellular damage. The Ultimate Shower Head removes chlorine, heavy metals, and PFAS before they touch your skin 🚿 25% larger filter than leading products. 93% chlorine reduction. Real results in 30 days ✨

Button: Shop now

What’s said

The transcript

Please tell me you guys are seeing the Labor Day price on this thing. You're getting the Cold Life Ultimate Showerhead for $99 each if you buy two. And yes, this is the one that Gary Breka actually endorses. Each one is a high-pressured head with a 25% larger filter, tested at about 85% chlorine reduction over three months, and built to cut heavy metals and microplastics. One goes in your shower. The second, your kid's bathroom, the gym bathroom, wherever you actually stand and tap water. I'm not sure how long this Labor Day price holds, so click the link in this video and grab two before they sell out.

Where and how long

• First ran 14 Sep 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to thecoldlife.com.
• Style: UGC, Testimonial, Meme.