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WHOOP’s image ad: “Get started today”

Running 149 daysFacebook and InstagramWinner

How it opens

“Get a complete view of your health, so you can make smarter decisions every day.”

Why it works

It has run for 149 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Get a complete view of your health, so you can make smarter decisions every day.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Get started today

Get a complete view of your health, so you can make smarter decisions every day.

Live Better For Longer

Button: Shop now

Where and how long
  • First ran 14 May 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.
  • Style: Product shot.

More from WHOOP

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