Goli

Goli’s video ad

Running 149 days·Facebook and Instagram·Winner

Why it works

The strongest evidence is the run itself: 149 days, still active, 9 active ads, across Facebook, Instagram, Messenger, Threads and Audience Network, with a win score of 91 out of 100. That long run and wide spread suggest the advertiser keeps getting results and is scaling a small set of variations. The data has no words from the ad, so the reasons behind the performance can't be confirmed from copy.

How it’s built

1. Hook: unknown, as no script or caption copy is available beyond the domain
2. Product: a video format suggests the product is shown or explained
3. CTA: the 'Shop now' button sends people to goli.com

What to borrow

• Run a tight set of variations of one core idea, as this advertiser does with 9 live ads, rather than many unrelated concepts.
• Use a short, direct call to action like 'Shop now' that goes to a clear landing page.
• Place the same video across several placements so one creative can find its audience in more than one feed.
• Judge a winning ad by how long it has run, since a long run usually means it is still paying for itself.

Its words

Button: Shop now · Offer: Free Shipping

What’s said

The transcript

Oh, yes, oh, yes, oh, yes, they both, oh, yes, they both, oh, yes, they both reach for the gun.

Where and how long

• First ran 14 May 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to goli.com.
• Style: Product shot.