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WHOOP’s video ad: “Customize your WHOOP”

Running 114 daysFacebook and InstagramWinner

How it opens

“See which habits drive your progress so you can optimize your routine, reduce stress, and improve your long-term health.”

Why it works

It has run for 114 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: See which habits drive your progress so you can optimize your routine, reduce stress, and improve your long-term health.
  2. CTA: Shop now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Customize your WHOOP

See which habits drive your progress so you can optimize your routine, reduce stress, and improve your long-term health.

Build Better Health

Button: Shop now

What’s said
The transcript

Thanks for watching!

Where and how long
  • First ran 18 Jun 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to join.whoop.com.

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